If you are operating a service based business you need to be open to taking a variety of different approaches to marketing yourself online. There are so many similarities to selling products and you can use a lot of the same ideas.
Your major challenges are going to be decided by the sort of services you decide to offer. Lots of service providers choose to offer buyers a “one time” kind of deal which is all “used up” once the service is finished being performed. This is why you need to already have a lead generation machine set up to help you get the job done.
When your business model is one of offering services online you need to know that gaining exposure is one of the most important things of all for your success. It should be obvious that all businesses need to stay in a permanent state of lead generation. This isn’t a huge problem though because there are plenty of ways to get more exposure for your business. Using articles for your marketing is a great way to accomplish this but don’t do the same thing so many did a few years ago.
In your case, you want to become a contributing author on sites that offer that designation and actively seek those who want to do it. Typically these sites, especially compared to others, have a larger reach and are of higher quality than the others that are out there.
A great way of promoting your business is to make videos. But first you need to find niches that are actually reasonably close to what it is that you are doing. After you make the videos, you will use tags from the related niches. Use the same method to create your video titles. So basically what you’re doing here is quickly and effectively expanding the potential of your videos’ reaches. You can also look for videos with large numbers of views and then use similar titles for the videos that you have created; this is a great way to milk the search volume at YouTube. You don’t have to worry about this seeming underhanded or dishonest because your work will relate closely to the work of the others.
Affiliate marketers tend to ignore video which is a huge mistake. Perhaps it is because they lack the ambition to make those videos which means that they are missing out on quite a lot of marketing power. We’ve all seen the review sites that are out there and they can be very effective when they are done correctly. Sure the site will have some textual content but the majority of the content will be featured in the video. You are going to make videos that are reviews of each of the products and/or services that you want to sell. You can also make presell videos which are totally different from the reviews.
If you do not already know what preselling is or how to do it correctly, you need to learn. Presell marketing isn’t that hard to understand or to learn but you should know exactly how to approach it. It isn’t hard to see that most online marketers are simply doing the same things that other online marketers have done before them. Still, most are encouraged to try not to simply “reinvent the wheel.” That’s all fine and dandy, but you need to march to the beat of your own drummer every now and again. Don’t hold back from trying something new or doing experiments now and then, even when they seem weird.